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News - Knowledge Exchange with Leading UK Games Industry Event


 July 13th, 2011

 At a time when the creative industries face a significant skill shortage, Shepton Digi Fest is pleased to announce a link-up with one of the Games industry's major events.

Edinburgh Interactive is an internationally acclaimed annual forum for interactive entertainment professionals.  Now in its ninth year, Edinburgh Interactive invites attendees to explore and discuss the significant impact video games and interactive entertainment have on the UK’s culture, creativity and economy.

One of our major themes this year is addressing the developing skill shortage in many digital creative industries sectors, including the Games Industry.  Tiga, the national body representing software developers reckons that more than 1,700 workers are needed to join the games industry in the UK in the next five years if the UK is not to lag behind global competitors.

With Bristol and Somerset reliant on an above-national-average creative sector, the warning is particularly relevant.

Skillset, the creative media council, say shortage areas identified include in the photo imaging industry, television skills, advertising work, design skills,  music and the visual and performing arts and literature sector.

With this in mind, Shepton Digi Fest's link with Edinburgh Interactive is in the form of a knowledge exchange.

A team from Shepton Digi Fest will be going to Edinburgh and the Scottish event will be sending its experts south to contribute in turn.

Edinburgh Interactive speaker and game industry maven Sean Dromgoole will be hosting a round table event during our digital arts/media festival (6th to the 8th of October).

Somerset-based Sean is the man behind GameVision, the trusted industry consumer research report and he also runs Some Research, a qualitative strategic research company which has been involved in the launch of over 300 new games and consoles.

Sean has been involved in providing research data to the games industry for more than 14 years, having originally been a writer for TV and films.

Shepton Digi Fest founder Claire Sully said: "I'm really excited by the opportunities opened up by the exchange of knowledge with such a dynamic industry led event and for us we will look to understand how our local talent can connect and work in the Games Industry now and in the future."